Project Description
NAV CANADA is a private, not-for-profit corporation that owns and operates Canada’s civil air navigation system, providing air traffic control, flight information, aviation weather services, and other essential services that support the safe movement of aircraft.
In 2024, NAV CANADA identified the need for a digital strategy that reflected both the modern social media landscape and the full scope of its work beyond air traffic control. The strategy also needed to be practical and scalable, enabling employees and departments across the organization to contribute to and implement it effectively.
My Role
From 2024 to 2025, my role spanned strategy development, implementation planning, training, and content support:
Research & Social Media Strategy: I led the development of NAV CANADA’s social media strategy, beginning with stakeholder interviews across multiple departments to identify organizational challenges, opportunities, priorities, and content needs. I paired these insights with extensive external research into the aviation sector, social media best practices, and leading organizations within and beyond the industry.
Strategy Implementation & Content Systems: I translated the strategy into detailed, actionable documentation, with an emphasis on processes, workbacks, content standards, and cross-departmental collaboration. This included developing systems that enabled employees working at NAV CANADA locations across the country to identify, capture, and contribute compelling on-the-ground content.
Executive Leadership & Employee Training: I developed and delivered training to help employees confidently apply the strategy in their day-to-day work. This included specialized guidance for executives and leadership teams, focused on how they could contribute to NAV CANADA’s social presence and support the strategy from a leadership perspective.
Content Development & Calendar Management: I also provided interim, ad hoc content support aligned with the new strategy, including content development, copywriting, and social media calendar planning and management over a defined period. Examples of this work are included below.
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Client: NAV CANADA
Agency: OpenGravity (2024), Agentiiv (2025)
