Prospr by Sun Life Financial
Social Media Strategy / Creative Director / Producer / Copywriter / Talent Direction
Project Description:
I led the launch of Prospr's social media presence, focusing on making financial literacy accessible. Our strategy transformed complex financial topics into easy-to-digest content, supported by strong visuals, for Instagram and Facebook audiences. This effort was part of Prospr's broader mission to demystify insurance and investment advice for Canadians.
Role:
My responsibilities encompassed social media strategy, management, creative direction, video direction, and production, as well as copywriting. A key initiative was a partnership campaign featuring Atiba Hutchinson as a brand ambassador. I directed and produced over 10 videos with Hutchinson, showcasing his journey and insights, all done remotely while he traveled overseas.
Impact:
The campaign significantly boosted Prospr's visibility and engagement on social media, employing bilingual content to resonate with Canada's diverse audience. Our approach laid a solid foundation for Prospr's digital footprint in Canada, making financial concepts more approachable for our followers.
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Tenure: 2022-2023.
Agency: OpenGravity
Client: Prospr by Sun Life, a subsidiary of Sun Life Financial
Sample Content: Ambassador
Sample Content: Educational
