The Carter Effect Documentary

Social Media Strategy / Talent Communications / Content Creation / Live Coverage / Copywriting

About

Full-length documentary about NBA legend Vince Carter's tenure with the Raptors and its impact on the city of Toronto - Starring Vince Carter, Drake, Tracy McGrady, David Stern, and more 

My Role

• Led digital campaign leading up to, during, and after the film’s worldwide premiere at the Toronto International Film Festival (2017)

• Worked closely with talent and executive producers’ teams to release key promotional elements across various networks

• Conducted on-the-ground event coverage during TIFF 2017 premiere

Campaign Elements

• Promotional assets released across Uninterrupted’s social media pages, including the film’s trailer and supplementary content

• Promotional assets released on LeBron James’s Instagram, including the film’s trailer and poster

• Promotional assets released on Drake’s Instagram (now archived) 

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Worked on during my tenure at UNINTERRUPTED