Product Design: Twig Fertility
Brand Strategy / Concepting & Research | Illustration / Graphic Design
Set of five illustrated designs created for Twig, a Canadian fertility clinic, centred around the theme of egg freezing.
While designed as a cohesive collection when displayed together, each piece was intentionally developed to stand on its own with a distinct concept, motif, and message. The collection was created to resonate with individuals at different stages of the fertility journey—from actively freezing their eggs to exploring the option for the future.
Although primarily designed for sticker production, the artwork was intentionally created with broader brand applications in mind, including apparel, embroidered patches, enamel pins, tote bags, and other promotional merchandise (see mockups for example applications).
